How to sample

your sunscreen?

Sampling your sunscreen through a touch-free sunscreen dispenser is the most effective way to let people experience your SPF safely and hygienically. It connects your brand with real users in high-traffic areas, delivers measurable engagement data and builds awareness through a meaningful, health-focused interaction.

Written by Jotte Mallisse, Marketing Manager at Sundo with over 7 years of experience in brand marketing campaigns as agency owner and marketing consultant.

sampling sunscreen

Why sample sunscreen through a dispenser?

Touch-free dispensers remove friction from sampling campaigns: users don’t need tubes, testers or staff. Each activation delivers a consistent portion and a positive brand experience tied to health and responsibility.

Benefits include:

  • Hygienic, contactless delivery
  • Measurable engagement metrics
  • Consistent SPF dosing
  • Easy event logistics and refill management

Step by step: how to run a sunscreen sampling campaign?

Step

Action

Outcome

Define your objective

Decide what success looks like. Awareness, product introduction, lead generation or CSR impact

Focused campaign goals

Select locations

Choose high-traffic, sun-exposed sites or focus on retail stores & shopping centres.

Maximum visibility

Choose your dispenser model

Solido (portable, indoor) or Smotspot (outdoor)

Best fit for environment

Brand your unit

Apply custom wraps, campaign slogans, QR codes and signage

Visual impact and engagement

Plan your installation and refills

Sundo handles every operational aspect such as (de-)installation, maintenance and refill service.

No burden on your operational or marketing operations

Launch & Promote

Add visual 'free sunscreen' cues on or around the sunscreen dispenser. Comminicate omnichannel. For example: create interview style short form videos with people testing out your sunscreen & publish them on social media.

Drive participation and visibility

Track results

Monitor dispenses, brand interactions, usage in relation to weather and more via Sundo’s smart dashboard.

Measurable ROI

What are the best locations to sample sunscreen?

Sunscreen sampling adds value anywhere sun exposure and dwell time are high:

  • Music festivals and sporting events
  • Beaches, marinas and outdoor pools
  • Construction and industrial sites
  • School campuses and community parks
  • Retail stores or brand pop-ups


Need inspiration? Sundo can take care of location sourcing for you. We'll find the best locations and events that match your target audience.

What makes Sundo's sunscreen dispenser solution best fit for sunscreen sampling?


  • 100% touch-free, no contamination risk
  • Smart data tracking
  • Solar or plug-in power for
  • flexible deployment   
  • Branding freedom: wraps, colors, QR links and custom pedestals       
  • Proven engagement through case studies in events and retail activations

 

Did you know? Sundo's smart sunscreen dispensers have delivered 8,218,705 free portions across 1,000+ locations in 8 countries in 2025.

What makes Sundo's sunscreen dispenser solution best fit for sunscreen sampling?

  

  • Be smart about where you sample sunscreen: near entrances, food zones or queue areas   
  • Add educational signage: “Apply every 2 hours.”   
  • Combine with engagement (like give-aways, point-of-sale discounts)  
  • Monitor and adjust: use live dashboard data to scale your best performing sampling campaigns
  • Highlight sustainability: by using sunscreen dispensers you're avoiding micro-packaging and single-use sachets

Safety & SPF details

We print the sunscreen INCI (International Nomenclature Cosmetic Ingredient), systematic names internationally recognized to identify cosmetic ingredients on the side of the sunscreen dispensers. This is obligated by EU & US policy and regulations.


Sundo dispensers filled with Sundo sunscreen use SPF 30 and SPF 50, broad-spectrum, dermatologist-tested and reed-safe sunscreen. Formulas are free from parabens, oxybenzone and nanoparticles. Meet EU and US sun-safety regulations.

More questions?

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